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Entrepreneur Error #1: Not putting yourself in your target client’s shoes

I made a mistake – I got so wrapped up in my own excitement of wanting to help small business owners get ready for the year ahead with more ease, that I planned a full day workshop in the middle of December…on a FRIDAY!  YIKES!  My target clients don’t have time for that!  And that’s just it…I made the #1 mistake as an entrepreneur – I forgot to put myself in their shoes and consider their time…I was thinking of their needs and their struggles in business and how I could help, but neglected to consider the time of year – filled with holiday cheer and SCRAMBLE to close out the year, really before the holiday starts.  In addition to asking what I could help them with the most and how to relieve their pain points for this workshop, I should have asked WOULD they attend, on a Friday in December, one week before the kids get out of school for Christmas break.  I would have received a NO on that one.

So, what do you do when things don’t go as planned?  You make new ones!  I’m a huge proponent of planning (it’s essential to my business), but also of holding my expectations loosely (so not to throw a temper tantrum when sh** happens), and being able to re-direct quickly.  How do you do that?  You ask questions…you get curious as to what else is possible in the situation…you come up with new solutions, new plans, and you take inspired action to go with it.

December is a crazy time, but it’s also a time for necessary reflection and planning for business owners with a December year-end (it they haven’t done so already back in September/October when they really should have been doing that 2016 plan).  But with just over 3 weeks left of the year, it’s the time to think about what has worked in the past year, and what hasn’t.  It’s the time to do a last minute push to optimize your business and tax results to finish the year on a high note.

I would love for you to join me, if you could, on December 11 at the Club at North Halton (Georgetown), for a little celebration and networking, where I will share some year-end business and tax planning tips you can implement to help you finish out your year on a high note.

Tickets available on Eventbrite for just $25+HST (CLICK HERE for more info and to register)

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