Gap Analysis – it’s a matter of perception

When you take the time to look at things from many angles you not only expand your awareness, you multiply your opportunities. r2g-p5-ai7-Dont-Wait-web

Think of your business as a road trip (and not the scenic kind – you’re on a mission!).  You identify where you want to go, where you are starting from, the fastest route, alternate routes, what you need for your trip, and start navigating your way to where you want to go, in the most efficient way possible.   In this series, I help you get clarity at the different steps of creating and navigating your road map to business success.  This is the third installment of this eight week series. 

In last week’s post, you determined where you are currently in your business.  This is your starting point, point A of your road map to success.  So now you know where you want to go (point B, determined in Step 1 – Start with the end in mind), and where you’re starting from (Point A, determined in Step 2 – Know where you are now), the next step is to figure out what you’re missing and need to put in place (Step 3 – Analyze the gaps between where you want to go and where you are now) in order to effectively build your action plan for how you will achieve the goals you set for your business in Step 1 of the 8 steps to create your road map to success.  (By the way, If you missed my 8 Steps to Building your Road Map to Success post, or the posts for Step 1 (Kick-start Your Year with Clarity and Focus) and Step 2 (Do You Know Where You Are?), you can get them HERE.)

So, what are you missing?  Where do you need to invest more time/effort/resources. What skills and training do you need to develop/upgrade?  Where do you need to shift your time and resources?  What money and success mindsets and habits do you need to adopt to help close those gaps?  What systems and automation do you need to help you run your business more efficiently?  What support do you need, from who?  Who do you need to add to your team?

This is an exercise in self-awareness and being truthful with yourself.  It’s not about figuring out how to do it all yourself, or how to get all your tools into your tool chest before embarking on the adventure or your business, but rather, it’s about identifying what you know to be missing to get you from point A to point B in your business.  Sometimes, the gap is filled by hiring someone (staff or outsource) to do certain tasks for you, allowing you to spend your time more efficiently on the tasks that you are a specialist in and that will generate revenues for you. Sometimes, the gap is filled with the tools that you will acquire along the way in your adventure.

When you take the time to look at things from many angles you not only expand your awareness, you multiply your opportunities.  When I took the time to look at what I was missing, and how I could fill those gaps (from many different angles, asking many questions to help me see the big picture, along with all the details), I realized that a really big skill that was missing for me was effective marketing using social media.  You see, I consider myself a great student.  I learn quickly and typically recall things quite easily.  However, when it comes to marketing with technology, I tend to flounder and have to work extra hard to understand how make it work.  I’m just not technologically savvy, no matter how much training I’ve had with it so far.  Taking a different view, and a shift in mindset from doing everything myself, instead of spending a lot of time and money to try to master this skill in marketing with technology, I will instead focus my time and energy on what I’m an expert at.  For 2016, this has led me to seek the counsel of a marketing specialist, to learn some key strategies and processes, and HIRE someone to execute the best strategy for me.  As a business advisor and coach, I’m continuously learning new skills and content to create value for my clients. My mastery is in creating and delivering great content to clients as it relates to money mastery in business. The marketing must be done, but it doesn’t all have to be done by me…and I get to multiply my opportunities to create 🙂

When you expand your awareness of the gaps in your business, you find more opportunities to close those gaps. So look at where you want to go with your business, and what’s missing from your tool chest to get there, ask key questions and focus on taking inspired action to close the gaps to realizing those business results that you want to achieve! 

If you would like assistance or clarity in building your business road map to success, contact me to set up your complimentary Business Clarity Breakthrough Session, or ask for my Business Management Assessment Questionnaire to help you identify the gaps in your business.

PS – Speaking of content and creating value, I’ve been working on a great new line up of workshops and programs for small business owners to help them master their business cash flows more effectively and efficiently.  Watch for our calendar of events and MARK YOUR CALENDAR – the next one is coming up on February 29th (registration opening soon)!   Get on the VIP Invitation List to receive added bonus offers that will not be offered to the general public (in fact, the only way to get these special offers is to be on the VIP Invitation List)VIP List

Do You Know Where You Are?

“She turned to the sunlight And shook her yellow head,And whispered to her neighbor- -Winter is dead.”So many entrepreneurs just don’t know where they’re starting from, and end up taking inefficient and ineffective action to get to where they want to go.  For many, the first glimpse of their past year results is when they have their taxes done, which I have found in my 20 years of preparing tax returns for small businesses to be 4+ months after their year-end and into their current fiscal year.  But how can you get a good handle on your strategic action plan for a successful year if you don’t even know where you’re starting from?

That’s why I feel Step 2 – Knowing where you are now, financially, systematically and operationally, is an essential step in the process of creating your strategic action plan for success. This means you’re going to have to get organized with your financials and conduct a little internal assessment of where your are now in your business.

Once you have a good picture of your current financial situation, skills and resources, internal controls and risk management practices, you can figure out what you’re missing and need to put in place (Step 3 – Analyze the gaps between where you want to go and where you are now) in order to effectively build your action plan for how you will achieve the goals you set for your business in Step 1 of the 8 steps to create your road map to success.  (By the way, If you missed my 8 Steps to Building your Road Map to Success post, or last week’s post on Step 1 – Start with the end in mind, you can get them HERE.)

Statistics show that 85% of business failures are a result of improper organization and planning.  So why is it that so many entrepreneurs don’t have their records organized and up to date?  Some of the reasons I hear are: not enough time (and no one to help), not knowing how, and outright fear of money and finances (YIKES!).

On of my clients, Susan, recently shared with me that 2015 was her best year in a long time, that she had a lot of growth in the fall, and that a big part of that success had to do with me helping her to change her mindset about finances and understand her financial numbers in a strategy session we had back in the summer.  She had long been tracking, monitoring and using her marketing and social media metrics to gain more traffic and clients, but had fallen short of using her financial metrics effectively to grow her profits and cash flow.   As she put it, finances scared her, so she ignored them.  I helped her see that they weren’t scary at all (and in fact, they could be her best friend) and showed her how she could use her financial metrics to make more effective business decisions based on what her numbers were telling her.  So kudos to Susan for using her new knowledge and mindset to create a great year!

If you find yourself resisting the task of getting your finances up to date and organized, or if you just struggle with tracking and understanding your financial numbers, I can help.  Contact me to set up your complimentary Business Clarity Breakthrough session to discuss a strategy for success with this essential step in creating business success, and ask for my Business Management Assessment Questionnaire.

Complete the following form to request a private Clarity Session with Linda

How can I help? What are your top 3 business priorities/pressing issues that you would like solved right away?

Feel free to ask a question or simply leave a comment.

12 things you can do before the year is through to increase your cash flow and get ready for 2016

With a few weeks left of the year, there’s still time to take some action to increase your cash flow and get organized for 2016.  Earlier today, I shared these tips with some fabulous entrepreneurs over my first annual holiday networking lunch and now I share them with you.  Here are just a few things you can do to end out your year on a positive note for your business and your bank account.

YEAR-END BUSINESS TIPS (that you can do any time of the year):

1. Look at where you are leaving money on the table.
• Take advantage of early payment discounts on payable invoices, and bulk purchase discounts (if they make sense for you)
• Take advantage of zero to low interest deferred payment options

2. Collect outstanding receivables
• Have tough money conversations with the people who are past due with paying you what they owe you
• Set up an automated payment plan – get your customers to pay your something, anything, to show they are committed to paying you for the services/goods they received from you
• Review your pricing and payment policies and procedures

3. Pre-sell, and get paid for services/goods to be delivered in the new year.
• Think of a Boxing Day/Week promotion that you can offer to pre-sell a 2016 package
• Plan your January and February time slots and get clients booked in those spots now

4. Plan 2016 with the end in mind. Think about your overall goal, where you want to play, how you will win your game, what capabilities/resources need to be in place, and what systems (including policies and processes) need to be adopted to achieve your goals. Set SMART (Specific, Meaningful, Action-oriented, Realistic, Time-bound) goals not only for the year as a whole, but chuck them down into 60-90 day periods as well.

5. Look back at 2015 and see what worked, and what didn’t, so you don’t make the same mistakes and can make improvements going into 2016. This means you have to get your year-to-date finances and accounting in order now (not April next year) since your numbers paint the picture of what has happened. Your numbers let you see the peaks and valleys of your business so you can better plan for them in 2016 – to make the valleys smaller and create more consistent (and increasing) revenues and cash flows throughout the year.

6. When looking at 2016 planning, book in your time off/vacation/self-care time first (make you the most important asset and take care of you first – afterall, if you’re out due to illness, who will run your business for you?). You’ll also want to book in your CEO/CFO strategy and reflection dates and stick to them (A reflection date is when you take the time to reflect on your business results for the last period and decide what actions to take to keep moving forward). I recommend reviewing your numbers weekly, but with deeper dive at least quarterly, giving you many more chances in the year to address issues and take necessary detours as things come up, and to be pro-active rather than reactive in your business.

YEAR-END TAX TIPS:  Most people don’t think about taxes until filing their return after the year is over. However, with various tax changes in store for us in 2016, there are a few things that you’ll want to consider BEFORE the year is done to optimize your taxes for the coming year.  Before the end of the year, to reduce your taxes for this year, you should consider:

7. Purchasing business equipment before year end – If equipment purchase is on your list to do, consider purchasing equipment before year-end instead of waiting until next year.  This allows you to accelerate your CCA (tax depreciation) claim and reduce your net income this year.

8. Paying reasonable salary to your children and spouse who are working for you
If you have kids or a partner who does work for your, pay them what they’re worth (a reasonable salary) – especially if they are in a low tax bracket. This keeps the money in the family and reduces your tax bill by legitimately splitting income.

9. Making car repairs if your car is used for business
If you use your car for business and it’s in need of repairs, and you’re looking to reduce your tax bill, consider getting those repairs done before the end of the year so you can deduct them on your 2015 tax return.

10. Making charitable donations
Charitable giving is very tax effective (giving you up to $45 tax credit on every dollar given) and you help those in need at the same time. But you must actually make the donation before the year is over. Also, one caveat I give clients, is to always check out the charity and how their dollars are spent before giving to the cause. It might sound like they’re doing good things, but when they spend 80% of the donations on administration, maybe not so much

11. Consider selling losing stocks to offset realized gains
If you have made capital gains on stocks that sold in the year, and you have some investments with accrued losses, consider selling them to offset the gains. Just be careful of the 30 day stop loss rule (where you cannot buy back the same stock you sold at a loss in the first 30 days of the sale, or the loss is denied)

12. Now that I’ve given you all these great tips, here’s the kicker…you may actually want to defer some of these tips until the new year, depending on what tax bracket you’ll be in. You’ll want to consider how the new Liberal government tax initiatives that are expected to take effect Jan 1, 2016 will impact you and plan accordingly, namely with respect to:

  • New higher taxes for personal income over $200k (Ontario combined rate will be 53.53%, now 49.53%) – if your income will be over $200k you might also consider whether you should incorporate and defer some taxes
  • A reduced tax rate for personal income between $44.7k and 89.4k (Ontario combined rate will be 20.5%, now 22%)
  • The reduced small business corporate tax rate to 11% from 9% which the new government is proposing to change/defer the 2% reduction to a later time
  • Proposed changes to what companies will be eligible for the small business deduction
  • The elimination of the Family Tax Cut
  • The elimination of UCCB and CCTB, replaced with Canada Child Benefit, which is purely income driven (payments starting in July 2016 based on 2015 income)

It’s really about knowing your numbers and what to do with them to maximize your cash flows.  So, what can you do right now, with 3 weeks left of 2015?   Estimate your 2015 income and tax liability NOW, and estimate your 2016 income and tax liability based on your 2016 plan.  Then, take action to optimize your income and tax liability between the 2 years, so you’ll know exactly what you’re paying/receiving for 2015 well in advance of filing your return – leaving you with peace of mind for tax time, and the freedom to focus all of your energy come January on running your business and creating results for 2016 in 2016.

If you would like assistance with your 2015 year-end tax strategy and with planning your 2016 vision, contact me ASAP to book your complimentary Clarity Session (a conversation whereby I help you get clarity on what to focus on in your business and the one inspired action you need to take to get going).  Limited spots available in December.  www.visionspire.ca

Helpful links:

Canadian Charities Listing – http://www.cra-arc.gc.ca/chrts-gvng/lstngs/menu-eng.html

Canadian Income Tax Estimator – http://www.taxtips.ca/calculators/canadian-tax/canadian-tax-calculator.htm

Liberal tax changes (as per their election campaign, confirmed in the Dec. 4th Throne Speech) – https://www.liberal.ca/files/2015/05/Fairness-for-the-Middle-Class.pdf

Think You Don’t Need a Business Plan?

In this video, Marcus Lemonis, host of The Profit, (thank you to Ink from Chase for posting on YouTube) tells you why you should have a business plan, and although it doesn’t have to be formal, it should be written down.  I whole-heartedly agree – writing things down provides a ton of clarity, and for me makes ideas more tangible and workable.  Once the ideas are clear, then you can develop a good plan, that answers a few key questions, against which you can execute and bring those great business ideas to fruition with much more ease than without a plan.  Statistics show that 85% of business failures are due to improper planning.  And as Benjamin Franklin said, “If you fail to plan, you are planning to fail”.  So, if you want success and better results, get those ideas written down and write out your plan (do your homework!).

If you don’t have a business plan, and/or don’t know where to start, you’ll want to read my post from last week 8 Steps to Create Your Road to Success  (8-simple-steps-create-business-success-linda-spencer).  Have questions or need help?  Contact me for a complimentary Business Clarity Session (valued at $247) Business Clarity Session Request Form

In one week, I kick-off my 4 month Success Readiness Program:  Create Your Business Roadmap to Success.  This intensive program is all about building the foundation for your business success.  Success Readiness is about learning and implementing the tools and best practices for you to create clear goals and action plans for your business.  Want more information – click Here (PS – registration closes Monday November 23rd, and there are only 2 spots left!)

https://youtu.be/qpmlKe6UoJ4

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8 Simple Steps to Create Your Business Success Road Map

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You know how it goes – you talk to financial advisors, they work with you to create a plan for financial savings and investment.  You talk to your fitness coach, they work with you to create a plan to reach your fitness goals.  You plan your wedding, your home renovations, your family vacations.  You spend time and money investing in planning in other areas of your life, why would you not do the same for your business?
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Investing in strategic business planning is essential for your business success.  A strategic business plan is your road map, your compass to guide you to where you want to go with your business.  It gives you clear direction of how to get from point A to point B without getting lost.  A good strategic business plan helps you to execute efficiently and not waste time with trial and error, or with what I like to call, the spaghetti method (throwing something at the wall and hoping it sticks).  A good strategic plan keeps you focused.
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It’s never too late (or too early) to create your business plan for success, whether you’re new to business and in the pre-launch phase, or have been in business for years.
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I get it, creating a business plan can be daunting (I know – I’ve seen the templates, tried to use them myself, and abandoned them as they gave me headaches).  You don’t need a 50 page business plan document, but you do need to invest some time and energy into the planning exercise if you want to have focus and direction.  My own business plan isn’t a 50 page document…it’s an organized, tabbed binder with different sections of business planning consideration (such as goals, target market, products & services, pricing strategies, sales & marketing strategies, financial plans, etc).

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DREAM. PLAN. EXECUTE, with ease, by going the most direct, efficient way possible.
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Having a good strategic business plan is absolutely essential to your success and the lack thereof is why so many businesses fail.  In fact, 85% of business failures are due to lack of improper planning and organization.
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But you don’t need a 50 page plan to succeed.  What you do need is a simple, executable plan that will help you succeed!  And you need to do your homework!  A written plan is just evidence that you’ve done your homework to ensure the viability of your big idea and to set a clear direction and path to success.
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Here are 8 simple steps to creating your business plan for success:


  1.  Start with the end in mind – where do you want your business to go? Write down your goals for the next year, 3 years, 10 years.  Really challenge yourself – Dream BIG!  If you think small, you’ll play small – so think BIG!

  2. Know where you are now, financially, systematically, operationally. This means you’re going to have to get organized with your financials and conduct a little internal assessment of where your are now.

  3. Analyze the gaps to see where you need to invest more time/effort/resources. What skills to you need to develop?  Where do you need to shift your time and resources?  What money and success mindsets and habits do you need to adopt to help close those gaps?

  4. Clarify your target market , understand your market and competitors, and build your marketing plan. Do your homework and get really crystal clear here – it will drive almost everything else in your business plan, including how you’re going to fill some of those gaps you identified.

  5. Build your service offerings in such a way that addresses your clients biggest pain points with ease, and create a financial plan based delivering those service offerings (focus on a few key priorities instead of trying to offer everything under the sun to everyone). You can now tweak and finalize your marketing plan.

  6. Identify systems and your team that will support you and your business. You can’t do it all yourself, as least not efficiently and without burnout.  You need a team, whether it’s hiring employees or hiring out certain functions of your business (such as bookkeeping, sales and administration).  Decide on the systems that are going to support you the most and create the most ease for you in your business.  Systems can be as simple as checklists and calendars, to full operations manuals and fully automated end-to-end solutions.   Automate as much as possible.

  7. Have back up plans for when things don’t quite go as initially planned. Every business hits roadblocks at some point – power failures, illness, market crashes, changes in direction.  And you need to be prepared to make detours so that the roadblocks don’t derail your journey to success.

  8. Start driving your way to success, and celebrate the milestones as you reach them. Check in with how you’re doing against your plans, and build in what I call reflection days – days that you take to reflect how your week/month/year went, what you’re doing well, and where you’ve fallen short, so you can adjust your course as needed.

Remember, business success does not happen over night.  And business planning is not a one-time thing.   Your plan is a living, breathing document (or binder with tabs in my case), that should be revisited at least annually (quarterly is better). Take time to stop and reflect regularly to see where you are in achieving your goals, and to adjust your course as necessary to get back on track if you’ve been derailed.
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Where you focus your attention is where you will get results.  So get planning and take inspired action to realize those business results that you want to achieve!  I love success stories and would love to hear how you’re doing so I can share in celebrating your success!   Email me at Linda@visionspire.ca.
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PS – If you are ready for assistance with building or even reviewing your plans, book your complimentary clarity call to clarify what your next steps should be.  I’d be happy to help you build your strategy and action plan for success!

Complete the following form to request a private Clarity Session with Linda

How can I help? What are your top 3 business priorities/pressing issues that you would like solved right away?

Feel free to ask a question or simply leave a comment.

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