6 Big Mistakes that Small Business Owners Make that Can Lead to Struggle and Failure

In business, ignorance is not bliss. In the last three years of running my own business consulting practice and 20 years of advising small business owners, I’ve seen a trend of “mistakes” or challenges that small business owners face that cause them to struggle, and can lead to financial failure…these are mistakes I’ve made in my business as well. Most business owners are really good at their passion (their reason for starting their business), but very few have business management and finance training – they’ve never learned to run a business…I know I didn’t have that knowledge at first when I started my business, even with my seven years of business finance and accounting education and professional designation. But you don’t have to struggle like I and so many other business owners have…here are some tips to overcome the biggest small business mistakes that contribute to those struggles.

Mistake #1 – Failing to Plan

We all know the saying, if you fail to plan, plan to fail. Yet, strategic planning continues to be one of the greatest struggles for business owners. It certainly was for me when I started out. I knew I had to have a plan (I had the offer, target client and financial forecasts, but had no sales and marketing plan), but trying to work with business plan templates used to make me nauseous…that is, until I found a more intuitive approach to business planning. It starts with having a very clear vision of you business, what you offer, to whom, and WHY (WHY you’re doing your business – your mission, and WHY customers would buy from you)…I use visualization and meditation techniques to get this clarity. This is an iterative process, and while your WHY may not change much, your offers and target clients could change dramatically over the years. My only caution here is to not get caught in the planning paralysis trap…make sure you are taking action while you’re creating and refining your plans (results come from taking action and going through iterations, failing fast and getting back in the game).

Mistake #2 – No Clear Value Proposition and Ideal Client Experience / Process

The more targeted and clear you can be with who you serve and the results you create for them, the easier it will be to communicate that value and attract new high-quality clients. It’s easy to want to serve everyone, and not leave anyone out. While this “jack-of-all-trades” mindset can work for a little while, and while you determine what you’d really like to be doing, it can lead to a huge dilution in energy, focus and profits. It’s difficult to communicate your message to the masses in a way that anyone will actually hear it. It’s better to have a focused approach, targeted to a specific group…try it for 90 days…if it doesn’t produce the results you’re looking for, target a different group with a message designed to reach them. Again, this is an iterative process.

Mistake #3 – Not Tracking and Reviewing Financials on a Regular Basis

Most business owners are not trained and educated on organizing, tracking and understanding their financial numbers. In fact, less than 30% of business owners have a good understanding of what their numbers are telling them (couple this with the fact that 85% of business failures are a result of poor financial organization and know-how, it’s no surprise that so many businesses fail). Yet, the numbers tell the story of how the business is doing and can highlight problem areas that need to be addressed. As a micro or small business owner, at a minimum you’ll want to review sales, gross margins, major expenses that you can control the most, and profit margins. You’ll also want to look at balance sheet items such as accounts receivable (how much, from who and how long have they been outstanding), accounts payable (how much, when are they due), and balances in your bank accounts. Review your numbers on a regular basis (monthly is best), and get help to truly understand what your numbers are telling you.

Mistake #4 – Not Paying Yourself Enough

This is one of my favorite things to work on with clients. The traditional business model has been to pay the owner last, with whatever is left in profits after operating expenses. When you follow this model, you’re likely to get paid a lot less than you’d like (or not at all). While working with one client, he figured he was only paying himself $2 an hour for his efforts…you wouldn’t work for anyone else for less than minimum wage, so why work for yourself for such low pay. I like to take a bottom-up approach to paying yourself first and determining what sales you need to support what you want that pay to be.  Here’s how: determine what you’d like to pay yourself (based on your personal needs and lifestyle), layer in taxes, desired business profits and estimated operating costs, to determine what your revenues and prices should be. This approach works really well for service-based entrepreneurs, and I’ve developed a whole empowered pricing course to teach this method [email me for more info].

Mistake #5 – Trying to do it ALL Yourself

Some business coaches may say that you should turn your greatest weaknesses into your greatest strengths. However, this is not what 7+ figure business owners do…they capitalize on their strengths, recognize their weaknesses, and build a ROCKSTAR team to get done what needs to be done in the most efficient way possible.  Often we feel as entrepreneurs, we need to do it all ourselves/be jack of all trades…this can work if your goal/intent is to be a practitioner for life (i.e., steady contract work), BUT, if you want to grow and scale your business successfully, you need a good team to support you.

Getting help and building a team doesn’t have to mean hiring full-time employees, but it does mean you have to think about all the different functions in your business, what is within your zone of genius, and what makes sense to outsource. Create hiring criteria (whether hiring consultants or employees) and make it a priority to outsource and delegate what is not your genius so you can focus more on what you do best, knowing that the rest will be properly taken care of.

Mistake #6 – Not having a Governance and Risk Management Plan

Most small businesses have no governance/risk management plan, yet it is one of the most important aspects of business success. Governance and risk management may not be sexy, but ignoring this aspect of business could lead to business failure. Just think about what would happen to your business if you had a significant negative tax audit, or legal action from a customer or employee, or experience a major illness or disability. It’s necessary to identify all your risk areas (legal, tax, employee, operations, economic, health, political, social, technology, business interruption, etc.) along with potential costs should the risk materialize, then implement protocols for managing and mitigating those risks within your risk appetite.

The bottom line is, when you have a clear vision for your business, supported with systems, structure, protocols and people to help you achieve your true potential, all the pieces start to fall into place…and you’ll have more ease, confidence, peace and harmony in your business and its possibilities.

These are all areas that I work with my clients to overcome and create a strategic business roadmap for success, while working on shifting their mindsets and relationship with money and the financial side of their business. I invite you to book a discovery call with me to discuss your challenges in business and what actions you could take right away to overcome them. I also welcome you to join the CFO Mentoring community on Facebook to support you in being the CFO of your business and your life!

road over water

8 Things You Need to Know as CFO of Your Small Business

Let’s face it, as a small business owner, you wear many hats – one being that of Chief Financial Officer (CFO).  And as the CFO of your business, you are focused on strategy, planning and operating your business in a way that optimizes your profits and cash flow, and ultimately your financial value.  As CEO (Chief Executive/Operating Officer), you have the big picture vision, the dream.  But as CFO, you are the gate-keeper, the one that ensures the investment in the big picture vision is sound.

This is why I am sharing with you 8 key things that top CFO’s are concerned with to help you make better business decisions and avoid the top small business money mistakes.

  1. Revenue / Sales

The key to any business success is SALES!  No sales, no cash, no business.  So as CFO, you need to understand your sales numbers, as well as your products and target customers, so that you can recommend and take courses of action to ensure that you are going to hit/exceed your sales targets…things like return on marketing, cost of client acquisition and retention, pricing strategies and policies.  The key here is knowing your market and having a good sales and marketing system, as well as having good customer service…after all, it’s easier to get repeat business and referrals than it is new business from strangers.

  1. Vision for the Future

So many entrepreneurs operate by the seat of their pants, looking at short term gains with no real vision for the future.  While this might work in the short run, it is not a sustainable model for the long term.  The cornerstone of what I coach my clients is always to start with the end in mind, and have that end in mind when making your business decisions.  This includes having a written business plan (operational, financial and marketing/sales)…it doesn’t have to be elaborate (unless it’s required by investors/lenders), but it does need to be written down somewhere, vetted and shared with your team, and re-visited regularly.

  1. Talent Acquisition and Management

At one conference I attended, the common message I heard from all the women entrepreneurs who shared their success stories is that the key to their success was building good relationships and having a good team.  This is consistent with my research and with what big business CFO’s have shared with me personally.  You need to have the right people doing the right things with the right tools…and you need to have a system for evaluating their performance, rewarding them and retaining them.  You want a team that will challenge your ideas and strategies, to ensure that you are making the best choices for your business and your clients (and you’ll want to encourage them to do so).

  1. Risk Management

Risk management has been one of my main focus areas for over 10 years.  It is an area that is top of mind for big business CFO’s, but it is one of the most neglected areas in small and micro business.  Yet, risk is an area that can sink a small business in a heartbeat if not managed properly.  Do you know what your risks are?  They could be legal, operational, reputational, financial and credit, compliance, technology, privacy, economic or market risk.  What if something went wrong in providing a service to your client and they sued you?  What if you made a big order with a supplier and they didn’t deliver?  What if an employee was committing fraud?  Or someone was stealing your intellectual property? Or if you didn’t pay your taxes? Or if your technology failed, or someone hacked in and stole your data?  Some effective ways to manage these risks include first identifying your risks, then ensuring you have adequate and appropriate insurance, legal contracts, effective policies and procedures, and internal controls.  How does your business measure up to its risks?

  1. Governance

Along with risk management, comes governance.  Corporate governance is the system by which companies are directed and controlled. It provides the structure through which businesses set and pursue their objectives, while reflecting the context of the social, regulatory and market environments they play in.  For many small business owners, corporate governance and reporting is an afterthought…the reason being may be that many small business are not held accountable by any particular governing body, so governance and reporting takes a back seat to everything else in the business.  Why does this matter?  For one, good corporate governance strengthens a company’s reputation and risk management practices.

Not having good governance structure and practices could lead to things such as the following practices that could cause harm to others and ultimately cripple a business:

  • taking risks which have serious consequences, neglect of duty of care
  • dishonesty, withholding information, distortion of facts
  • misleading communications or advertising
  • avoiding blame or penalty or payment of compensation for wrong-doing
  • secrecy and lack of transparency and resistance to reasonable investigation
  • harming the environment or planet, people or animals
  • unnecessary waste or consumption
  • invasion of privacy or anything causing privacy to be compromised
  • conflict of interest, betrayal of trust or breaking confidentiality

As CFO of your business, the gate-keeper, you need to ensure you have good governance and reporting practices to reduce your risks.

  1. Operating Productivity

Often, cost control is a function of operational productivity.  This includes measuring how well you, your team and your assets are working for you.  What is your return on time and investments? You can look at revenues and costs as a function of time, or people (by function of sales, marketing, operations, technology, admin), or assets (particularly if you’re a capital intensive business).

  1. Profits and Cash Flow

No entrepreneur gets into business with a view of incurring losses…and it sucks when that happens.  Profits are often the driving force for creating financial value and obtaining financing.  But it’s not just revenue minus expenses…you have to also take into account depreciation and other costs indirect costs that you might not be thinking of on a regular basis, such as interest, taxes, and what you pay yourself (and YES – you should be paying yourself, just as you would for any other employee).

Even more important than profits, I think, is cash flow…you need to know what cash is coming in (receivables and collections) and going out (payables, payroll and taxes), and when, so that you can manage it effectively and ensure that you are still paying yourself, your employees  AND all the other bills.  That’s why it’s important to track, reconcile your accounts and review your cash flow at least on a monthly basis (or weekly is better) so you can make quick decisions to bring in more cash, especially if you’re facing a shortfall.  Doing so can also help identify problem areas in your business that need further investigation.

  1. Tax Planning and Optimization

As a small business owner, you have options as to how you structure your business, and what makes the most sense for you from a tax perspective…you don’t want to be paying too much tax, but also need to ensure you’re not under-reporting your income or over-deducting expenses.  Unexpected tax audit adjustments can be costly, and come with significant interest and penalties.  I’ve seen businesses go out of business because of unforeseen tax assessments.  This not only goes for income taxes, but for sales taxes and payroll taxes as well.

________________

How do you track and report all this?  Where do you start?  Start by working with your professional advisors… Ask your accountant questions so they can help you understand what your numbers are telling you.  Hire a business consultant – they’re trained to see and understand the big picture, analyze the situation and identify areas for improvement, as well as the solutions to implement for greater success.  If your concern is sales, hire a sales consultant or coach. Talk to your lawyer about hedging your legal risks, and to your business insurance agent to ensure you’re adequately covered.

Still not sure?  Send me an email…I’d be happy to discuss your situation to see how I can help directly or refer you to someone in my vast network of business experts (accountants, lawyers, marketing strategists, sales coaches, social media experts, web and graphic designers, content writers, technology solutions, insurance specialists, financial analysts and advisors, HR specialists, recruiters, and more!).  And check out upcoming workshops and programs than may assist you www.visionspire.ca/events

Contact Linda@visionspire.ca .

 

[author] [author_image timthumb=’on’][/author_image] [author_info]Linda Spencer is a CPA, CA, Canadian Tax Specialist and Money, Marketing & Soul business coach. Her mission is to eliminate stress and anxiety around money and taxes, by empowering heart-centered small business owners with the tools, knowledge, strategies and mindsets to put them in the driver seat of their financial success and wellness.[/author_info] [/author]

3 Small Business Finance Hacks to Improve Your Cash Flow

twitterpost%2feventbrite-template-6 I have found that the biggest concerns of small business owners are Sales / Revenues. Cash Flow, Team and Support, Time, and Risk Management. These are all issues I help small business owners and solo-preneurs more in-depth within my CFO Money Mastery programs, but I’m sharing just a few tips to assist you with generating revenues, increasing your cash flows, and focusing your time and effort.

  1. Pay yourself FIRST

When was the last time you looked at how much your business is paying you (or you’re paying yourself), compared to what you’d like to be paid (or at least need to be paid to cover your cost of living)? Pay yourself and your business first – build up a cash reserve policy and practice so that you can deal with repairs/replacements when they arise.  Here are some things to look at:

  • Try putting at least 10% of every dollar you bring in into a savings or special purpose account. If you feel you can’t do 10% right away, try 5%, something, anything, that is automatically put away each month/week into a separate account that earns more money (interest, dividends, capital gains).  You’ll see how quickly that account starts to grow and how much you can accumulate in a relatively short amount of time.
  • Know what you’re paying yourself for your time, and what you would like to get paid for your time. The simple formula for finding what you’re paying yourself in your business is to take your revenues, less all your expenses, divided by the number of hours you spend in your business.  What is that?  What percentage of revenues is this, is it what you’d like to receive?
  • Review at your pricing strategies – this ties into paying yourself. Make sure that your pricing strategies include paying you for your time and effort.  Understand what products and services are most profitable, or which ones could be more profitable.  Review your profit margins and give yourself a raise.

2.  Streamline your profit model You’ve all heard, jack of all trades, master of none?  While it’s good to have some diversification, when you have so many offers that are not streamlined with each other, you could be spreading yourself thin trying to market all of them.  But, when you start with your top end offer, and have everything else streamlined to that offer, your attention and efforts are more focused and aligned with selling the top end product. But how do you streamline when you have so many great ideas coming to you?  There certainly are ways to do this, and I offer a half day session on brainstorming ideas and putting them into streamlined offers, but here are a few key questions when you find yourself coming up with a ton of ideas and wanting to serve them all:

  • Is it even for you to create and run with? Or should it be passed on to someone else? This happens to me – I get a ton of ideas, but realize that some of them are not for me and will end up having a conversation with someone who I’m supposed to pass the idea on to.
  • Is it asking to be created/offered right now, or later? If later – park it in your idea book and review it later. If it’s asking to be created now, through you, run with it.
  • Is it aligned with the bigger picture for your business? Is it something that can be added to what you’re already offering – as a bonus or as a side dish that you charge for?

If you have a ton of offers, but seem to be spinning your wheels trying to generate revenues with all of them, try focusing on just 3 things that give you the most profits and cash flow, at least for 90 days.  You’ll see with more focused attention and marketing/selling efforts, your revenues may actually increase.

3. Track your money daily! Why daily?  It allows you to spot trends in your revenues and sales numbers so you know what your numbers are telling you.  That way you can  take corrective and inspired action right away to create more flow and hit or exceed your bold money targets. In my experience, in the months I don’t track what’s coming in daily, I have less revenues than the months I do track what’s coming in daily.  Tracking my money daily (which takes less than 5 minutes a day) gives me focus to do what I need to do to have more coming in, to hit and even exceed my bold money goals. It IS best practice (and good management) to keep your bookkeeping up to date and review your financials at least monthly.  Managers at large corporations review financial data almost daily (even hourly in some cases) to allow them to spot trends and take action to align their efforts to their targets.  As a small business owner, key metrics that you’ll want to look at are sales and profitability, cash in bank accounts, cash tied up in AR, amounts coming due (AP, Payroll, Taxes) in the next week/month, expense trends (which you can find benchmark data on Statistics Canada (or other similar statistical database for your area) to find out how your metrics stack against other businesses in your industry), and anything that is important/relevant to your particular business that will enable you to make timely and smart money decisions for your business.

 

What you track, expands. We’ll be going into more depth in these 3 hacks and SO MUCH MORE in the CFO Money Mastery 8 Week Jumpstart program (which kicks off Nov 22nd with a special bonus session). If you would like clarity and assistance with creating more flow in your business, contact me to book a complimentary Business Clarity Breakthrough Session.  Or check out one of my upcoming workshops or group programs on the Events page.

 

[author] [author_image timthumb=’on’][/author_image] [author_info]Linda Spencer is a CPA, CA, Canadian Tax Specialist and Money, Marketing & Soul business coach. Her mission is to eliminate stress and anxiety around money and taxes, by empowering heart-centered small business owners with the tools, knowledge, strategies and mindsets to put them in the driver seat of their financial success and wellness.[/author_info] [/author]

CFO Money Mastery – 8 Week Jumpstart Course

[et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#1e73be” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

CFO Money Mastery – 8 Week Jumpstart Course

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Intro” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

You, yes, YOU are CFO (Chief Financial Officer) of your business (unless you’ve actually hired one, but that is the exception with a small/micro- business).

You, as CFO (not your bookkeeper or accountant), are ultimately responsible for all financial aspects of the business, including costing and pricing, testing and validating business assumptions, and all reporting and compliance matters. As CFO, it is your role to ensure that your business funds are being managed appropriately and that there is adequate cash flow and capital for the business, that spending is under control, and that you (as CEO) are not driving your company forward recklessly.

Would you like to:

  • Make more money and better manage your cash flow? 

  • Understand your business finances and make them work for you? 

  • Have a system for creating more ease and flow in your business? 

  • Get out of the “not enough” cycle and into the “abundance” cycle?

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” src=”http://54.82.103.175/wp-content/uploads/2016/04/CFO-Mastery-Jumpstart-poster-1.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

[/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

This program was designed just for you – a micro-business entrepreneur who doesn’t have a degree in Finance, and is feeling overwhelmed and struggling with making your money and finances work for you.  You may have a bookkeeper and or accountant to compile your numbers and do your taxes, and although you should be working closely with them, they may not be helping you to understand what your numbers are telling you or how to use them to grow your business.  As the CFO of your business, you need to be empowered to make smart business decisions based on your financial results on a regular basis (and I don’t mean just once or twice a year).

This program will help get you started.
Over the course of 8 weeks, you will:

  1. Clarify your business vision and learn how to operate from where you’d like to be;
  2. Get a clear picture of your current finances and what the numbers are telling you;
  3. Discover insights into how you do money and your money gaps.
  4. Create your business profits model to for more flow and flexibility, and stop spinning your wheels when it comes to creating new offers.
  5. Learn how to price for value and set empowered money boundaries to get paid more and on time;
  6. Acquire tools and strategies to create a never-ending cycle of growing cash flows;
  7. Learn how to more easily make smart financial decision for your business; and
  8. Empower yourself with systems and strategies that will get you unstuck and out of overwhelm.

You will also be added to a private Facebook group exclusively for participants of this program, where you can post questions and insights, and call on me and each other for support (or you can email me directly with your questions).

The program starts Monday, May 9th, and will run for 8 consecutive weeks, consisting of 90-minute sessions (via webcast or telecast), on Monday afternoons from 2pm-3:30pm EDT.  The links will be posted on the private Facebook group, as well as emailed to you each week.  There will also be a program pre-call scheduled for the week before May 9th (date and time yet to be determined).

[/et_pb_text][et_pb_button admin_label=”Button” button_url=”http://54.82.103.175/wp-content/uploads/2016/04/VisionSpire-CFO-Jumpstart-registration-form.pdf?utm_source=VIP+Invitation+List&utm_campaign=a8ccdb63b6-8WeekJumpstartVIPinvite_Reminder_4_26_2016&utm_medium=email&utm_term=0_2afe0e68a1-a8ccdb63b6-183272273″ url_new_window=”on” button_text=”I WANT THIS!” button_alignment=”left” background_layout=”dark” custom_button=”on” button_border_color=”#1e73be” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_text_color=”#1e73be” button_text_color_hover=”#1e73be”]

[/et_pb_button][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||0px|” custom_padding=”||0px|”]

I want you to be set up for success!  As an added bonus, you are invited to receive a private 60-90 minute strategy session for $200 off the price I normally charge ($300 instead of $500) to get you into inspired action in one or two areas that are causing you the most stress with your business finances.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px||0px|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px||0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|||” custom_padding=”0px|||”]


Areas that I have worked on with clients include:

  • overall business strategy
  • profit models
  • pricing for value
  • getting paid
  • overall cash flow strategies
  • creating packages that sell
  • systems and business process improvement
  • networking and marketing strategy
  • attracting the right clients
  • team support and management

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Image” src=”http://54.82.103.175/wp-content/uploads/2016/05/dream-plan.jpg” alt=”Dream. Plan. Execute with Inspired action. Go direct, with ease! quote: Linda Spencer” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|||”]

[/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

KNOWLEDGE is the key to EMPOWERMENT and INSPIRED ACTION is the key to getting the results you desire!

So, won’t you join me on this 8-week journey to jumpstart your CFO Money Mastery.

YES!  SIGN ME UP!  (Complete the attached registration form and send it back to me via email at Linda@visionspire.ca)

For this inaugural 8-week experiential CFO Money Mastery Jumpstart tele-class program, you pay only $298.

BUT – this is a one-time only offer…when I launch this program again in the Fall, the price will be over $1000.  My private consulting & mentoring clients pay $4000 or more for what I’m offering in this course.  I certainly don’t want you to miss out on this amazing opportunity for creating a more healthy relationship with your business finances.

SIGN ME UP NOW! (Complete the attached registration form and send it back to me via email at Linda@visionspire.ca)

[/et_pb_text][et_pb_button admin_label=”Button” button_url=”http://54.82.103.175/wp-content/uploads/2016/04/VisionSpire-CFO-Jumpstart-registration-form.pdf?utm_source=VIP+Invitation+List&utm_campaign=a8ccdb63b6-8WeekJumpstartVIPinvite_Reminder_4_26_2016&utm_medium=email&utm_term=0_2afe0e68a1-a8ccdb63b6-183272273″ url_new_window=”on” button_text=”SIGN ME UP!” button_alignment=”left” background_layout=”dark” custom_button=”on” button_border_color=”#1e73be” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_text_color=”#1e73be” button_text_color_hover=”#1e73be”]

[/et_pb_button][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Have questions?

Send me an email or give me a call!


FAQ’s

Is this for you?

I want to work with entrepreneurs who are motivated and committed to creating impactful results in and with their business.

This program is for you if:

– you are ready, motivated and committed to creating a healthy relationship with your business finances
– you are willing to be brutally honest with yourself and your money situation, and you really want to know more about your business finances and how to use your numbers to grow your business and your cash flow
– you are tired of the time and cash struggle
– you want to stop spinning your wheels when it comes to creating new offers (without spreading yourself too thin) and how to price them for value

This program is NOT for you if:

– you already have a great relationship with your finances and you know how to use your numbers to make smart business decisions
– you are not ready, motivated and committed to create change
– you think this program will magically fix your money problems (no, it won’t – you need to make changes and take INSPIRED action for that to happen).
– you tend to enrol in programs but not do the work to create impactful results (don’t waste our time then – I only have 8 spots available and there are other entrepreneurs who are ready, willing and committed to doing the work)

[/et_pb_text][et_pb_button admin_label=”Button” button_url=”http://54.82.103.175/wp-content/uploads/2016/04/VisionSpire-CFO-Jumpstart-registration-form.pdf?utm_source=VIP+Invitation+List&utm_campaign=a8ccdb63b6-8WeekJumpstartVIPinvite_Reminder_4_26_2016&utm_medium=email&utm_term=0_2afe0e68a1-a8ccdb63b6-183272273″ url_new_window=”on” button_text=”REGISTER ME PLEASE!” button_alignment=”left” background_layout=”dark” custom_button=”on” button_border_color=”#1e73be” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_text_color=”#1e73be” button_text_color_hover=”#1e73be”]

[/et_pb_button][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

What is the time commitment?

There will be live calls/meeting for 8 Mondays starting May 9th from 2pm – 3/3:30pm.  The calls will be recorded and made available within 24 hours, so if you can’t make the live call, no worries.  You will be given exercises and action challenges each week as part of the program.  This is your business, and it is up to you to how you want to participate…you get out what you put in. 

What if I can’t make it to the live call?

No problem – all sessions will be recorded and available within 24 hours to replay at your convenience

Will there be handouts or a workbook?

Yes, I will send the materials need for a particular call the day before the call so you can print them and have them ready to participate. 

What if I have questions during the program?

Once registration is confirmed, you will be added to the program’s private Facebook group.  You can post your questions there, where I will answer them same day.  Alternatively, you can send me an email or private Facebook message and I’ll respond within 24 hours. 

I’m interested, but I don’t think I can fit it in my schedule?

I hear you – As a single mom with 2 school-aged boys and running my own business to support them, I’m faced with the same dilemma whenever a growth opportunity arises for me.  But, personal and professional development is really important to me, and I tend to be enrolled in at least 2 programs at any given time…the point is, you find time for what’s important to you.  Money is a relationship – should it be any less important than any other relationship you have?  And let me ask you this as well – what is not having a healthy relationship with your business finances costing you?  Can you afford NOT to take charge and invest in yourself and your business right away?  This program is a very small investment for thousands of dollars worth of business consulting and mentoring.   

Why is the investment so low?  It sounds too good to be true…

This is the first time I’m offering this particular program…it’s in Beta format.  Because of the small class size, you get my full attention and expertise, and you get to contribute to making this program great with your honest feedback and participation before I launch it in the Fall on a much larger scale, for a much higher investment.   

How do I register and make payment?

All you have to do is complete the attached registration form and email it back to me (Linda@visionspire.ca).  Once registration is confirmed, I will send you the program agreement and invoice for payment that you can pay by credit card, e-transfer for cheque according to the payment instructions listed on the invoice. 

Why would I choose you?

I’m not your typical tax accountant…just 3 years ago, I was married and had a dream job managing the North American tax function of a large multi-national corporation.  But I knew even more was possible for me…three years ago I asked for a divorce and claimed my freedom.  What happened next was beyond my imagination:  I got divorced, found love that was beyond anything I had experienced before, put myself out of a job (an orchestrated exit), traveled three continents, found soul family all over the world, started a business and published a story all in the span of 24 months.  Beyond my 20 years training and experience as a CPA and tax specialist, I have had the privilege of being trained and certified as a business coach, with particular emphasis on business and marketing strategies to streamline business processes and attain greater profits and cash flow more quickly (they don’t teach you this in accounting degree programs!).  I combine these tools with my intuitive abilities to not only see what’s possible, but to create the action steps to make it a reality more quickly.  Not only do I teach this to my clients, but I use all these tools and practices in my own business, and WOW!  has it ever made a huge impact in my results, and in my way of being.  I am definitely NOT the same person I was 3 years ago, thanks to some great coaching along the way…and I am so appreciative to be able to share these tools and gifts with my clients.

[/et_pb_text][et_pb_button admin_label=”Button” button_url=”http://54.82.103.175/wp-content/uploads/2016/04/VisionSpire-CFO-Jumpstart-registration-form.pdf?utm_source=VIP+Invitation+List&utm_campaign=a8ccdb63b6-8WeekJumpstartVIPinvite_Reminder_4_26_2016&utm_medium=email&utm_term=0_2afe0e68a1-a8ccdb63b6-183272273″ url_new_window=”on” button_text=”REGISTER ME PLEASE!” button_alignment=”left” background_layout=”dark” custom_button=”on” button_border_color=”#1e73be” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ button_text_color=”#1e73be” button_text_color_hover=”#1e73be”]

[/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]

Kick Start Your Year with Clarity and Focus

“Be INSPIRED to create what you imagine” (Linda J. Spencer)

Mondo nell'acqua dell'oceanoWelcome to a brand new year…time to kick-start your strategic action plan with clarity and focus!  Strategic business planning is essential for your business success.  Your business plan is like a roadmap – it gives your direction for where you want to go and how to get there with the most direct route.  A good strategic plan keeps you focused.

In November, I posted my 8 Steps to Building Your Road map to Success.  Over the next 8 weeks, I’ll dive deeper into what each of those steps are, and specific actions you can take to create your own road map to success.

So, where do you start?  You should start with the end in mind…this is Step 1 to creating your business success road map:  define and clarify your goals.

The key with defining the end result you want in your business is to get really clear about what you want and why.  Ask yourself key questions like:

  • Where do you want your business to go? What do you want to create with your business? and WHY? Write down your goals for the next year, 3 years, 10 years.  Really challenge yourself – Dream BIG!  Studies show that if you think small, you’ll play small – so think BIG and play BIG!
  • What would really make your heart sing to achieve in your business long-term?
  • What impact would achieving these goals have on your life? What would it mean for your family?
  • What are your SMART (specific, meaningful, attainable, relevant, time sensitive) stretch goals for this year? List your BIG revenue goals as well as things like the number of customers you want to serve and any new projects you want to launch / implement.  Don’t try to boil the ocean here, but make them big enough to excite you and be impactful…pick just 1 to 3 key things that you’ll focus on this year that will really pull your business forward to meeting your long term BIG objectives.  Chunk them down into key milestones, and add target dates to them.

With your goals for the next year clarified, you can now move forward with focus in making business decision and taking inspired action that is aligned with those goals.

Stay tuned for next week…I’ll get into Step 2 of creating your business success roadmap…the essential step of knowing where you’re starting from!

If you like what you’re reading, be sure to get on our mailing list to receive our weekly INSIGHTS newsletter delivered right to your inbox.  You’ll receive our Monday Morning Inspirational SPARK as well as weekly insights to help you drive success in your business with greater ease and efficiency.  You’ll also receive news about upcoming training programs and workshops designed to help you, as CFO of your business, define and execute strategies that impact key areas of your business.

Privacy Policy: We hate SPAM and promise to keep your email address safe.   Sign-up is free, and you can unsubscribe at any time!