6 Big Mistakes that Small Business Owners Make that Can Lead to Struggle and Failure

In business, ignorance is not bliss. In the last three years of running my own business consulting practice and 20 years of advising small business owners, I’ve seen a trend of “mistakes” or challenges that small business owners face that cause them to struggle, and can lead to financial failure…these are mistakes I’ve made in my business as well. Most business owners are really good at their passion (their reason for starting their business), but very few have business management and finance training – they’ve never learned to run a business…I know I didn’t have that knowledge at first when I started my business, even with my seven years of business finance and accounting education and professional designation. But you don’t have to struggle like I and so many other business owners have…here are some tips to overcome the biggest small business mistakes that contribute to those struggles.

Mistake #1 – Failing to Plan

We all know the saying, if you fail to plan, plan to fail. Yet, strategic planning continues to be one of the greatest struggles for business owners. It certainly was for me when I started out. I knew I had to have a plan (I had the offer, target client and financial forecasts, but had no sales and marketing plan), but trying to work with business plan templates used to make me nauseous…that is, until I found a more intuitive approach to business planning. It starts with having a very clear vision of you business, what you offer, to whom, and WHY (WHY you’re doing your business – your mission, and WHY customers would buy from you)…I use visualization and meditation techniques to get this clarity. This is an iterative process, and while your WHY may not change much, your offers and target clients could change dramatically over the years. My only caution here is to not get caught in the planning paralysis trap…make sure you are taking action while you’re creating and refining your plans (results come from taking action and going through iterations, failing fast and getting back in the game).

Mistake #2 – No Clear Value Proposition and Ideal Client Experience / Process

The more targeted and clear you can be with who you serve and the results you create for them, the easier it will be to communicate that value and attract new high-quality clients. It’s easy to want to serve everyone, and not leave anyone out. While this “jack-of-all-trades” mindset can work for a little while, and while you determine what you’d really like to be doing, it can lead to a huge dilution in energy, focus and profits. It’s difficult to communicate your message to the masses in a way that anyone will actually hear it. It’s better to have a focused approach, targeted to a specific group…try it for 90 days…if it doesn’t produce the results you’re looking for, target a different group with a message designed to reach them. Again, this is an iterative process.

Mistake #3 – Not Tracking and Reviewing Financials on a Regular Basis

Most business owners are not trained and educated on organizing, tracking and understanding their financial numbers. In fact, less than 30% of business owners have a good understanding of what their numbers are telling them (couple this with the fact that 85% of business failures are a result of poor financial organization and know-how, it’s no surprise that so many businesses fail). Yet, the numbers tell the story of how the business is doing and can highlight problem areas that need to be addressed. As a micro or small business owner, at a minimum you’ll want to review sales, gross margins, major expenses that you can control the most, and profit margins. You’ll also want to look at balance sheet items such as accounts receivable (how much, from who and how long have they been outstanding), accounts payable (how much, when are they due), and balances in your bank accounts. Review your numbers on a regular basis (monthly is best), and get help to truly understand what your numbers are telling you.

Mistake #4 – Not Paying Yourself Enough

This is one of my favorite things to work on with clients. The traditional business model has been to pay the owner last, with whatever is left in profits after operating expenses. When you follow this model, you’re likely to get paid a lot less than you’d like (or not at all). While working with one client, he figured he was only paying himself $2 an hour for his efforts…you wouldn’t work for anyone else for less than minimum wage, so why work for yourself for such low pay. I like to take a bottom-up approach to paying yourself first and determining what sales you need to support what you want that pay to be.  Here’s how: determine what you’d like to pay yourself (based on your personal needs and lifestyle), layer in taxes, desired business profits and estimated operating costs, to determine what your revenues and prices should be. This approach works really well for service-based entrepreneurs, and I’ve developed a whole empowered pricing course to teach this method [email me for more info].

Mistake #5 – Trying to do it ALL Yourself

Some business coaches may say that you should turn your greatest weaknesses into your greatest strengths. However, this is not what 7+ figure business owners do…they capitalize on their strengths, recognize their weaknesses, and build a ROCKSTAR team to get done what needs to be done in the most efficient way possible.  Often we feel as entrepreneurs, we need to do it all ourselves/be jack of all trades…this can work if your goal/intent is to be a practitioner for life (i.e., steady contract work), BUT, if you want to grow and scale your business successfully, you need a good team to support you.

Getting help and building a team doesn’t have to mean hiring full-time employees, but it does mean you have to think about all the different functions in your business, what is within your zone of genius, and what makes sense to outsource. Create hiring criteria (whether hiring consultants or employees) and make it a priority to outsource and delegate what is not your genius so you can focus more on what you do best, knowing that the rest will be properly taken care of.

Mistake #6 – Not having a Governance and Risk Management Plan

Most small businesses have no governance/risk management plan, yet it is one of the most important aspects of business success. Governance and risk management may not be sexy, but ignoring this aspect of business could lead to business failure. Just think about what would happen to your business if you had a significant negative tax audit, or legal action from a customer or employee, or experience a major illness or disability. It’s necessary to identify all your risk areas (legal, tax, employee, operations, economic, health, political, social, technology, business interruption, etc.) along with potential costs should the risk materialize, then implement protocols for managing and mitigating those risks within your risk appetite.

The bottom line is, when you have a clear vision for your business, supported with systems, structure, protocols and people to help you achieve your true potential, all the pieces start to fall into place…and you’ll have more ease, confidence, peace and harmony in your business and its possibilities.

These are all areas that I work with my clients to overcome and create a strategic business roadmap for success, while working on shifting their mindsets and relationship with money and the financial side of their business. I invite you to book a discovery call with me to discuss your challenges in business and what actions you could take right away to overcome them. I also welcome you to join the CFO Mentoring community on Facebook to support you in being the CFO of your business and your life!

Are You Playing Small?

Over the last 6 months or so, I’ve heard a lot of women (and some men) in my circle lacking confidence in their fees and the value they give to their clients. This results in “chasing” revenues and profits (or chasing revenues for little to no profits), attracting clients who may not value or respect your time or gifts and likely leading to stress/burnout or giving up on your dreams. You may take what you offer for granted because it comes so easy to you (and therefore you don’t think you should charge much for it).

I find that most of these women (and men) have these things in common:
– they are most often light/energy workers, holistic practitioners, and creatives.
– they have a deep desire to be of service and help others improve their well-being (be it financial, spiritual, physical or emotional).
– they have been judged in the past for shining they’re light, being told they’re “too much” and should tone it down.
– they want people to like them (and therefore “conform” to what other people like/expect).
– they fear that if they raise their prices, people will judge them as greedy or that people won’t be able to afford them and they’ll lose clients or won’t get new clients (and therefore they won’t be able to be of service).
– they have their own insecurities and limiting beliefs about money.
– they think, “who am I to be so bold?”

If you’re one of these people (and you’re not alone, I am one too!), I have this to share with you from Marianne Williamson: (paraphrasing) Your playing small does not serve the world…who are you not to shine, be brilliant, talented, gorgeous, fabulous?

So how DO YOU shine, be brilliant, raise your prices and stand confidently in your fees and the value you provide to others? I’ve created a system for standing in the truth of your value and getting paid what you’re worth (with ease and grace), and would love to share it with you at my workshop on Nov 1st –Confidently Charge What You’re Worth (and Increase Profits) workshop. Time to stop playing small and SHINE!

Register online before Oct 15 and save $73 (my birth year :)).
http://54.82.103.175/event/charge-what-youre-worth-workshop/

Getting Comfortable with Money

The more comfortable you get with Money, the more you empower yourself.

I hear many people say they don’t pay attention to their finances because it stresses them out (likely a huge factor behind today’s low financial literacy rates).  One of the reasons for this stress is that they don’t know what to look at or what to do.

Let me tell you a story to shift this perspective.

I have a client who, 9 months ago, had this same perception of money – it was stressful.  She never looked at her numbers, and as long as her debit card worked, she felt everything was ok.  Her husband took care of all the finances (and the stress of dealing with it).  He balanced her books for her and took care of their personal money matters for which she had no awareness or interest.

Then she heard me speak about having a relationship with Money (instead of treating it like just a thing, or a “necessary evil”), which completely shifted her perception and way of being with Money.  She started paying attention to it, understanding it, and looking for ways to bring more money in.

This client recently told me that she now looks at her numbers daily, has gone to her bank about reducing fees and asking about investments (something she had zero knowledge of 9 months ago), and is becoming her own money “guru”.

This new “relationship” with money has empowered her beyond her imagination (and beyond her husband’s imagination) – giving her more confidence in her business and in her relationships, and resulting in greater ease for her business and her family.

Money is the #1 factor causing stress in North America, but it doesn’t have to be.  When you shift your perceptions, and pay attention to your finances, ask questions and learn more about them, you WILL become empowered to take INSPIRED action to build your net worth.

What actions will you take today to empower yourself with money and finance?

 

[author] [author_image timthumb=’on’]http://54.82.103.175/wp-content/uploads/2017/06/Linda-Spencer-Visionspire-cropped.jpg[/author_image] [author_info]Linda Spencer brings 20 years of professional accounting and tax knowledge to her more recent accreditation as a Certified Money, Marketing & Soul Coach. Through her money mindset and profitability workshops, group training programs, guest speaking and 1-1 coaching, she helps heart centered business owners transform their relationship with money & finance (reducing their money stress), so they can do more of what they love with greater ease and joy. If you would like to be more empowered to create the business (and life) you imagine, with Money as your PARTNER, Linda can help. Contact her for a no-obligation 30 minute complimentary Clarity Call to learn what your next steps should be. [/author_info] [/author]

[button link=”https://visionspire.gettimely.com/book?product=643447%3ASV” type=”big” color=”teal”] LET’S CHAT![/button]

Know Your Numbers

In my 20 year career as a professional accountant and now business coach, I have worked and talked with hundreds of entrepreneurs.  I’ve seen many grow their business exponentially, and I’ve seen some fail.  Many entrepreneurs have told me they’re struggling to make ends meet.  When I ask them if they know how much money they’ve made and spent in the last 6 months, or if they have a plan, almost all of them say no…they don’t track their numbers (many handing over all their receipts for the year to their accountant at tax time), or if they do have their bookkeeping done, they don’t look at the numbers.  Many tell me that they don’t look at their numbers because they don’t know anything about finance, dealing with finance/money stresses them out, and/or they don’t have time.  This certainly backs up the statistic that over 85% of business failures can be attributed to a lack of financial planning and organization.

If you want to have financial wellness and abundance, one of the essential keys is to know your numbers and what to do with them so you can take the appropriate action in line with your business (and life) objectives.

If you don’t track and review your numbers, how would you know how you’re doing?  How would you know if the products you’re trying to sell are making you money?  How would you know if your marketing and sales efforts are paying off in profitable returns?

What numbers could you be tracking?  Literally, hundreds.  But here are some key financial numbers that every business owner should know and understand:

  • Cash in, cash out, net cash flow – What do you bring in, spend, and how much is left each month?
  • Collection rates – How long does it take you to get paid? Do you have policies and processes in place to ensure you’re getting paid on time (or faster)?  Statistics show that any money owed to you that is more than 90 days old likely won’t be collected.
  • Cash burn rate – How fast do you burn through your cash on hand? Typically, you want this to be 3 to 6 months.  It’s a fast track to failure if you don’t have cash to meet your next payroll.
  • Revenues – Are your sales increasing? Decreasing? Are you hitting your targets?
  • Product and Client profitability – How much money is each of your products/services and clients making you…you want to focus on the profitable ones, and let go of the ones that don’t make you money.
  • Gross margin and profit margin – Compare your margins to plan and industry averages – how are you doing? Do you know how much sales you have to make for every dollar you spend in order to have the profits you’d like to have?
  • Capital spending and Return on Assets (ROA) – What are you investing in your business (and do you have a plan for this)? Are the assets you’re buying making you money?
  • Cost of client acquisition – What is it costing you to bring on a new client [=total marketing costs/# new clients]?
  • Return on investment (ROI) – Are your investments making you money, and how much? You can look at this not only from actual investments in stocks/funds/etc., but from every expense line and every effort you make. For example, you may want to know the ROI on your investment in your learning, investment in marketing and advertising efforts, or investment in people.

Whether your focus is on marketing, sales, productivity or profits, you need to track the appropriate numbers and review them on a regular basis to make sure you’re on track with your plans.  By looking at your numbers, and understanding their story, you can then identify the money/productivity leaks and opportunities on which you can take action to grow your business and your profits.

Every person has the opportunity to have financial wellness and abundance.  The difference between the 30% of the population who thrives financially, and the 30% of the population that struggles to survive, is that those who thrive have a plan, track and review their numbers, and take inspired action to grow their net worth.

Your numbers tell a story.  They tell you where you’re making money, where you’re losing money, and whether your efforts are paying off.  Do you know what story your numbers are telling you?

If you would like to empower your financial wellness and abundance, and get to know you numbers better, I can help.  Drop me a line and let’s talk.

[button link=”http://54.82.103.175/contact” type=”big” color=”purple” newwindow=”yes”] LET’S TALK![/button]

[author] [author_image timthumb=’on’][/author_image] [author_info]Linda Spencer, CPA, CA Certified Money, Marketing & Soul Coach [/author_info] [/author]

Weath Creation

Small Business Model for Success – Make Your Profits Flow

wealth-creationAs a small business owner, you wear many hats – one being that of Chief Financial Officer (CFO).  Being the CFO of your business does not necessarily mean being your accountant – in fact, I highly recommend hiring someone to do your bookkeeping and financial reporting for you (i.e., the collecting and reporting of results).  As the CFO of your business, you are instead focused on strategy, planning and operating your business to maximize your profits and cash flow, and your financial value.  You have a big picture vision, so you look at your financial plan, forecasts, budgets and results from 30,000 feet, and analyze those results in context of your overall business objectives and strategies, asking “what if…”  You determine what your results are telling you, and make strategic, financial and operational decisions accordingly.

So, how do you do build a business model that will allow you to maximize your cash flow?

This is step 5 of my 8 Steps to Building Your Road Map to Success – create your strategic operating and financial plan (if you missed the previous steps, click HERE to go to see previous posts).  As a small business owner myself, I like to keep it simple – first by building a profit model that allows you to create fluid and sustainable profits and has these key characteristics:

  • is intuitive, flexible and has flow
  • allows for creativity and innovation
  • is scalable and has multiple layers that allows you to easily and fluidly up-sell, cross-sell and down-sell between the layers of services and packages
  • focuses on 2-3 things that you do really well, and
  • allows you to continuously dip into your well of opportunity, to connect with the people entered your world at various levels and give them the “what’s next”.

Always with your core business purpose and ideal client in mind, the key is to set up your business model and services/packages in a way that allows you to maximize every opportunity to its full potential.  Start with your platinum service level that will bring you top dollar and platinum client, then your entry level service that will allow people to connect with you for little investment, and then fill in the middle with a couple of gold and silver level offers that will engage and create momentum with your clients.

Ultimately, you want to maximize your profits, so when you create your business profits model with the different layers of packages/offers, you’ll need to run the numbers.  This is what gets scary for a lot of people, especially creative types in my experience (as a creative myself – I write poetry and design jewellery for the everyday occasion – I can empathize.  But I also have a very analytical mind that allows me to help bridge the gap for other creatives in building their business models for success.).  But without knowing your numbers –  the cost of inputs (including what your time is worth and overheads), capital requirements, desired profit margins, projected unit sales and break-even points – you may find yourself struggling to make ends meet.

When clients come to me for assistance with their pricing and what to charge, I have found that every one of them has undervalued what their time is worth and how much time the spend developing, marketing and delivering their products and services, leading them to charge to low a price.  This results in lower profits and having to work even harder for the revenues they do collect, leaving them cash and time poor.  With my easy pricing model, I then show them how to quickly determine what their time is worth and how to price each of their packages and services to create maximum value.

This is just one of the things that I will be showing participants at my upcoming workshop on February 29th in Milton.  If you want to know how to easily charge what you’re worth and price your packages and services for maximum value, then you MUST come to the workshop!  Click HERE to secure your spot and get all the details.

 

[button link=”https://www.eventbrite.com/e/workshop-improve-your-business-cash-flow-with-your-4ps-of-success-tickets-21330914339″ type=”big” color=”green” newwindow=”yes”] SECURE MY SPOT AT THE WORKSHOP![/button]

[author] [author_image timthumb=’on’]http://54.82.103.175/wp-content/uploads/2015/10/linda-contact-e1447279259479.jpg[/author_image] [author_info]Linda Spencer is a Creator, Visionary, Business Coach and Savvy Canadian Tax Specialist. Linda believes that NO ONE should have to struggle to create the life of their dreams. This drives her to empower business owners with the knowledge and tools they need to gain insight and clarity into their business strategy and to take inspired action to streamline their processes, improve their cash flows and reduce their stress levels, such that they can more easily create the life of their dreams. With 20 years experience helping businesses with their financial, tax and business plans, managing tax risk and advising on Canadian corporate, personal income tax and sales tax matters, Linda combines her expertise and knowledge with her intuition and creative abilities to arrive at sound tax and business solutions. She is also known for successfully leveraging cross-functional teams and creating efficient processes that translate into tangible business results. Discover how you can create more ease and flow in your business at www.VisionSpire.ca (formerly www.LindaSpencerTaxConsulting.com)[/author_info] [/author]

Do You Know Where You Are?

“She turned to the sunlight And shook her yellow head,And whispered to her neighbor- -Winter is dead.”So many entrepreneurs just don’t know where they’re starting from, and end up taking inefficient and ineffective action to get to where they want to go.  For many, the first glimpse of their past year results is when they have their taxes done, which I have found in my 20 years of preparing tax returns for small businesses to be 4+ months after their year-end and into their current fiscal year.  But how can you get a good handle on your strategic action plan for a successful year if you don’t even know where you’re starting from?

That’s why I feel Step 2 – Knowing where you are now, financially, systematically and operationally, is an essential step in the process of creating your strategic action plan for success. This means you’re going to have to get organized with your financials and conduct a little internal assessment of where your are now in your business.

Once you have a good picture of your current financial situation, skills and resources, internal controls and risk management practices, you can figure out what you’re missing and need to put in place (Step 3 – Analyze the gaps between where you want to go and where you are now) in order to effectively build your action plan for how you will achieve the goals you set for your business in Step 1 of the 8 steps to create your road map to success.  (By the way, If you missed my 8 Steps to Building your Road Map to Success post, or last week’s post on Step 1 – Start with the end in mind, you can get them HERE.)

Statistics show that 85% of business failures are a result of improper organization and planning.  So why is it that so many entrepreneurs don’t have their records organized and up to date?  Some of the reasons I hear are: not enough time (and no one to help), not knowing how, and outright fear of money and finances (YIKES!).

On of my clients, Susan, recently shared with me that 2015 was her best year in a long time, that she had a lot of growth in the fall, and that a big part of that success had to do with me helping her to change her mindset about finances and understand her financial numbers in a strategy session we had back in the summer.  She had long been tracking, monitoring and using her marketing and social media metrics to gain more traffic and clients, but had fallen short of using her financial metrics effectively to grow her profits and cash flow.   As she put it, finances scared her, so she ignored them.  I helped her see that they weren’t scary at all (and in fact, they could be her best friend) and showed her how she could use her financial metrics to make more effective business decisions based on what her numbers were telling her.  So kudos to Susan for using her new knowledge and mindset to create a great year!

If you find yourself resisting the task of getting your finances up to date and organized, or if you just struggle with tracking and understanding your financial numbers, I can help.  Contact me to set up your complimentary Business Clarity Breakthrough session to discuss a strategy for success with this essential step in creating business success, and ask for my Business Management Assessment Questionnaire.

Complete the following form to request a private Clarity Session with Linda

How can I help? What are your top 3 business priorities/pressing issues that you would like solved right away?

Feel free to ask a question or simply leave a comment.

How to Harness the Power of Gratitude and Appreciation to Create Success

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_team_member admin_label=”Person” name=”By: Linda Spencer, CPA/CA” animation=”off” background_layout=”light” header_font_size=”18″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_team_member][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

As our friends in the US celebrate their Thanksgiving today, I’ve been reflecting this week on the power of gratitude and appreciation to create success.  I believe, and have experienced greatly, that every facet of our lives is intertwined – there is no separation – and have adopted an attitude of gratitude for every single facet (even the aspects that are “bad”).  Let me share with you how you can improve your business success by showing gratitude and appreciation in the 6 pillars of your business:

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb admin_label=”Blurb” url_new_window=”off” use_icon=”off” icon_color=”#7EBEC5″ use_circle=”off” circle_color=”#7EBEC5″ use_circle_border=”off” circle_border_color=”#7EBEC5″ icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” header_font_size=”22″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_blurb][et_pb_image admin_label=”Image” src=”http://54.82.103.175/wp-content/uploads/2015/11/Thank-you.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”on” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

  1. Clients– Without clients and customers, you have no revenues. When you look at most business models, they put their clients at the top – excellence in client service is their #1 goal.  As a service provider, I constantly strive to improve what and how I deliver to my clients…I want them to not only feel but KNOW they are appreciated.  It can be as simple as a thoughtful thank-you, or a client appreciation gift or special VIP treatment.  It’s not just the what you do to show appreciation, but the how often as well.  Having regular points of contact will increase the client’s experience with you.  No doubt, as a client, I like to feel appreciated and that I’m getting the best product or service for my investment.  As a client, when I feel appreciated, I’m more likely to do more business with you and contribute to your cash flow.  It’s easier to produce revenues from a few appreciated clients than it is to make cold sales.
  2. Employees (and contractors)– If you want to grow your business, you will have a team to support you, either a team of employees or a team of contracted support workers. Without them, you wouldn’t be able to do your business effectively, and your client’s experience would then suffer.  It’s a fact that happy employees are more productive and loyal employees.  It’s easy to give feedback when things aren’t going right, but what’s necessary is to give gratitude and appreciation to your team when thing ARE going right.  When employees feel appreciated, they will be even more committed to producing better results for you.
  3. Suppliers– We know that client and employee appreciation are key to driving your revenues, but what about your suppliers? I find that when I’m engaged with my suppliers, and show my gratitude for them with thank you’s and referrals, I’m more likely to get even better service from them.  It instils more trust in the relationship with them, and reduces my stress levels because I can trust that I’m going to get great results, and not “waste” my time having to do it over again myself (or have to pay to get someone to do it right).  Showing supplier appreciation can help get things done right the first time, and they may give you even more than what you paid for.
  4. Referral Network– I have to say that most of my clients have come from referrals. Without my referral network to support me when I started my business, I would have struggled and worked a lot harder to have those clients enter my world.  It goes without saying that I feel a world of gratitude to my referral network, but I could do a lot more to show that appreciation.  Other than one-on-one time, I’m now working on implementing a formal referral appreciation program.  It doesn’t have to be big, but I think showing your gratitude to referrals goes a long way in getting even more business and improving your business success.
  5. Family and Friends– Where would you be without the support of family and friends? When you’re so busy in your business, it’s easy to take family and friends for granted.  However, this group is likely your biggest fan base, and wants to see you succeed and celebrate in your success.  It’s important to stay connected and spend quality time building and maintaining your personal relationships and showing your appreciation.  Speaking first hand, I know this is an area I struggle with – sometimes it’s easier to appreciate strangers than it is to show your family and friends how much you love and appreciate them.  But, without support at home, the stress in your home relationships will spill over to create more stress in your business, and both will suffer.
  6. You– YOU are your business…As a small business owner or solopreneur, chances are, without you, your business would not operate. Therefore, it’s important for the success of your business that you appreciate you – take care of your body, mind and soul.  Take time-outs every day, and take those vacations where you un-plug for at lease one day a week.  Appreciating you also comes in the form of valuing your time.  So many people struggle with this, especially women – we tend to undercharge and over-deliver for our services, mostly because we are nurturers and want to make sure everyone is taken care of (usually at the expense of not taking care of ourselves).  When you value and appreciate yourself, you are more likely to attract the types of clients, team, and suppliers who will also value and appreciate you, and you will be more likely to value and appreciate your support network (family, friends, referrals, etc).  And THAT is great for business success!

To sum it all up, when you truly appreciate all of these pillars, and give no one more importance over the other, true success happens.  The trick is finding and giving balance to create harmony amongst them.  As we near the end of 2015 celebrating the  holidays, now’s the time to reflect on each of your 6 pillars and decide where you will take inspired action to improve those relationships heading into 2016.  In my experience, when you value and appreciate each of the 6 pillars, business success WILL follow, and so will greater freedom to give and receive even more appreciation.

Having an attitude of gratitude is a key to success…and I am eternally grateful to you – my readers.  Without you, I have no reason to share 🙂

If you would like to learn more about how to create value in your business, sign up for a complimentary Business Clarity Session

In celebration of this weekend of gratitude and thanksgiving, I’d also invite you to take advantage of a special APPRECIATION discount on my upcoming workshop on December 11th Build Your 3P’s of Success: Profits, Packages & Pricing (happening at the Club at North Halton in Georgetown, ON).  Use promotional code PROMO40 to receive 40% off registration (you pay $197+HST instead of $297+HST).  This Appreciation discount expires on November 30th.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” global_module=”890″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text global_parent=”890″ admin_label=”Social Media Share Buttons” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Share this page:

[feather_share] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

8 Simple Steps to Create Your Business Success Road Map

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

You know how it goes – you talk to financial advisors, they work with you to create a plan for financial savings and investment.  You talk to your fitness coach, they work with you to create a plan to reach your fitness goals.  You plan your wedding, your home renovations, your family vacations.  You spend time and money investing in planning in other areas of your life, why would you not do the same for your business?
.
Investing in strategic business planning is essential for your business success.  A strategic business plan is your road map, your compass to guide you to where you want to go with your business.  It gives you clear direction of how to get from point A to point B without getting lost.  A good strategic business plan helps you to execute efficiently and not waste time with trial and error, or with what I like to call, the spaghetti method (throwing something at the wall and hoping it sticks).  A good strategic plan keeps you focused.
.
It’s never too late (or too early) to create your business plan for success, whether you’re new to business and in the pre-launch phase, or have been in business for years.
.
I get it, creating a business plan can be daunting (I know – I’ve seen the templates, tried to use them myself, and abandoned them as they gave me headaches).  You don’t need a 50 page business plan document, but you do need to invest some time and energy into the planning exercise if you want to have focus and direction.  My own business plan isn’t a 50 page document…it’s an organized, tabbed binder with different sections of business planning consideration (such as goals, target market, products & services, pricing strategies, sales & marketing strategies, financial plans, etc).

[/et_pb_text][et_pb_image admin_label=”Image” src=”http://54.82.103.175/wp-content/uploads/2015/12/Compass-Plan-quote.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” use_overlay=”off”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

DREAM. PLAN. EXECUTE, with ease, by going the most direct, efficient way possible.
.
Having a good strategic business plan is absolutely essential to your success and the lack thereof is why so many businesses fail.  In fact, 85% of business failures are due to lack of improper planning and organization.
.
But you don’t need a 50 page plan to succeed.  What you do need is a simple, executable plan that will help you succeed!  And you need to do your homework!  A written plan is just evidence that you’ve done your homework to ensure the viability of your big idea and to set a clear direction and path to success.
.

Here are 8 simple steps to creating your business plan for success:


  1.  Start with the end in mind – where do you want your business to go? Write down your goals for the next year, 3 years, 10 years.  Really challenge yourself – Dream BIG!  If you think small, you’ll play small – so think BIG!

  2. Know where you are now, financially, systematically, operationally. This means you’re going to have to get organized with your financials and conduct a little internal assessment of where your are now.

  3. Analyze the gaps to see where you need to invest more time/effort/resources. What skills to you need to develop?  Where do you need to shift your time and resources?  What money and success mindsets and habits do you need to adopt to help close those gaps?

  4. Clarify your target market , understand your market and competitors, and build your marketing plan. Do your homework and get really crystal clear here – it will drive almost everything else in your business plan, including how you’re going to fill some of those gaps you identified.

  5. Build your service offerings in such a way that addresses your clients biggest pain points with ease, and create a financial plan based delivering those service offerings (focus on a few key priorities instead of trying to offer everything under the sun to everyone). You can now tweak and finalize your marketing plan.

  6. Identify systems and your team that will support you and your business. You can’t do it all yourself, as least not efficiently and without burnout.  You need a team, whether it’s hiring employees or hiring out certain functions of your business (such as bookkeeping, sales and administration).  Decide on the systems that are going to support you the most and create the most ease for you in your business.  Systems can be as simple as checklists and calendars, to full operations manuals and fully automated end-to-end solutions.   Automate as much as possible.

  7. Have back up plans for when things don’t quite go as initially planned. Every business hits roadblocks at some point – power failures, illness, market crashes, changes in direction.  And you need to be prepared to make detours so that the roadblocks don’t derail your journey to success.

  8. Start driving your way to success, and celebrate the milestones as you reach them. Check in with how you’re doing against your plans, and build in what I call reflection days – days that you take to reflect how your week/month/year went, what you’re doing well, and where you’ve fallen short, so you can adjust your course as needed.

Remember, business success does not happen over night.  And business planning is not a one-time thing.   Your plan is a living, breathing document (or binder with tabs in my case), that should be revisited at least annually (quarterly is better). Take time to stop and reflect regularly to see where you are in achieving your goals, and to adjust your course as necessary to get back on track if you’ve been derailed.
.
Where you focus your attention is where you will get results.  So get planning and take inspired action to realize those business results that you want to achieve!  I love success stories and would love to hear how you’re doing so I can share in celebrating your success!   Email me at Linda@visionspire.ca.
.
PS – If you are ready for assistance with building or even reviewing your plans, book your complimentary clarity call to clarify what your next steps should be.  I’d be happy to help you build your strategy and action plan for success!

Complete the following form to request a private Clarity Session with Linda

How can I help? What are your top 3 business priorities/pressing issues that you would like solved right away?

Feel free to ask a question or simply leave a comment.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]