Are You Playing Small?

Over the last 6 months or so, I’ve heard a lot of women (and some men) in my circle lacking confidence in their fees and the value they give to their clients. This results in “chasing” revenues and profits (or chasing revenues for little to no profits), attracting clients who may not value or respect your time or gifts and likely leading to stress/burnout or giving up on your dreams. You may take what you offer for granted because it comes so easy to you (and therefore you don’t think you should charge much for it).

I find that most of these women (and men) have these things in common:
– they are most often light/energy workers, holistic practitioners, and creatives.
– they have a deep desire to be of service and help others improve their well-being (be it financial, spiritual, physical or emotional).
– they have been judged in the past for shining they’re light, being told they’re “too much” and should tone it down.
– they want people to like them (and therefore “conform” to what other people like/expect).
– they fear that if they raise their prices, people will judge them as greedy or that people won’t be able to afford them and they’ll lose clients or won’t get new clients (and therefore they won’t be able to be of service).
– they have their own insecurities and limiting beliefs about money.
– they think, “who am I to be so bold?”

If you’re one of these people (and you’re not alone, I am one too!), I have this to share with you from Marianne Williamson: (paraphrasing) Your playing small does not serve the world…who are you not to shine, be brilliant, talented, gorgeous, fabulous?

So how DO YOU shine, be brilliant, raise your prices and stand confidently in your fees and the value you provide to others? I’ve created a system for standing in the truth of your value and getting paid what you’re worth (with ease and grace), and would love to share it with you at my workshop on Nov 1st –Confidently Charge What You’re Worth (and Increase Profits) workshop. Time to stop playing small and SHINE!

Register online before Oct 15 and save $73 (my birth year :)).
http://54.82.103.175/event/charge-what-youre-worth-workshop/

CFO Money Mastery – 8 Week Jumpstart Course

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CFO Money Mastery – 8 Week Jumpstart Course

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You, yes, YOU are CFO (Chief Financial Officer) of your business (unless you’ve actually hired one, but that is the exception with a small/micro- business).

You, as CFO (not your bookkeeper or accountant), are ultimately responsible for all financial aspects of the business, including costing and pricing, testing and validating business assumptions, and all reporting and compliance matters. As CFO, it is your role to ensure that your business funds are being managed appropriately and that there is adequate cash flow and capital for the business, that spending is under control, and that you (as CEO) are not driving your company forward recklessly.

Would you like to:

  • Make more money and better manage your cash flow? 

  • Understand your business finances and make them work for you? 

  • Have a system for creating more ease and flow in your business? 

  • Get out of the “not enough” cycle and into the “abundance” cycle?

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This program was designed just for you – a micro-business entrepreneur who doesn’t have a degree in Finance, and is feeling overwhelmed and struggling with making your money and finances work for you.  You may have a bookkeeper and or accountant to compile your numbers and do your taxes, and although you should be working closely with them, they may not be helping you to understand what your numbers are telling you or how to use them to grow your business.  As the CFO of your business, you need to be empowered to make smart business decisions based on your financial results on a regular basis (and I don’t mean just once or twice a year).

This program will help get you started.
Over the course of 8 weeks, you will:

  1. Clarify your business vision and learn how to operate from where you’d like to be;
  2. Get a clear picture of your current finances and what the numbers are telling you;
  3. Discover insights into how you do money and your money gaps.
  4. Create your business profits model to for more flow and flexibility, and stop spinning your wheels when it comes to creating new offers.
  5. Learn how to price for value and set empowered money boundaries to get paid more and on time;
  6. Acquire tools and strategies to create a never-ending cycle of growing cash flows;
  7. Learn how to more easily make smart financial decision for your business; and
  8. Empower yourself with systems and strategies that will get you unstuck and out of overwhelm.

You will also be added to a private Facebook group exclusively for participants of this program, where you can post questions and insights, and call on me and each other for support (or you can email me directly with your questions).

The program starts Monday, May 9th, and will run for 8 consecutive weeks, consisting of 90-minute sessions (via webcast or telecast), on Monday afternoons from 2pm-3:30pm EDT.  The links will be posted on the private Facebook group, as well as emailed to you each week.  There will also be a program pre-call scheduled for the week before May 9th (date and time yet to be determined).

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I want you to be set up for success!  As an added bonus, you are invited to receive a private 60-90 minute strategy session for $200 off the price I normally charge ($300 instead of $500) to get you into inspired action in one or two areas that are causing you the most stress with your business finances.

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Areas that I have worked on with clients include:

  • overall business strategy
  • profit models
  • pricing for value
  • getting paid
  • overall cash flow strategies
  • creating packages that sell
  • systems and business process improvement
  • networking and marketing strategy
  • attracting the right clients
  • team support and management

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KNOWLEDGE is the key to EMPOWERMENT and INSPIRED ACTION is the key to getting the results you desire!

So, won’t you join me on this 8-week journey to jumpstart your CFO Money Mastery.

YES!  SIGN ME UP!  (Complete the attached registration form and send it back to me via email at Linda@visionspire.ca)

For this inaugural 8-week experiential CFO Money Mastery Jumpstart tele-class program, you pay only $298.

BUT – this is a one-time only offer…when I launch this program again in the Fall, the price will be over $1000.  My private consulting & mentoring clients pay $4000 or more for what I’m offering in this course.  I certainly don’t want you to miss out on this amazing opportunity for creating a more healthy relationship with your business finances.

SIGN ME UP NOW! (Complete the attached registration form and send it back to me via email at Linda@visionspire.ca)

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Have questions?

Send me an email or give me a call!


FAQ’s

Is this for you?

I want to work with entrepreneurs who are motivated and committed to creating impactful results in and with their business.

This program is for you if:

– you are ready, motivated and committed to creating a healthy relationship with your business finances
– you are willing to be brutally honest with yourself and your money situation, and you really want to know more about your business finances and how to use your numbers to grow your business and your cash flow
– you are tired of the time and cash struggle
– you want to stop spinning your wheels when it comes to creating new offers (without spreading yourself too thin) and how to price them for value

This program is NOT for you if:

– you already have a great relationship with your finances and you know how to use your numbers to make smart business decisions
– you are not ready, motivated and committed to create change
– you think this program will magically fix your money problems (no, it won’t – you need to make changes and take INSPIRED action for that to happen).
– you tend to enrol in programs but not do the work to create impactful results (don’t waste our time then – I only have 8 spots available and there are other entrepreneurs who are ready, willing and committed to doing the work)

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What is the time commitment?

There will be live calls/meeting for 8 Mondays starting May 9th from 2pm – 3/3:30pm.  The calls will be recorded and made available within 24 hours, so if you can’t make the live call, no worries.  You will be given exercises and action challenges each week as part of the program.  This is your business, and it is up to you to how you want to participate…you get out what you put in. 

What if I can’t make it to the live call?

No problem – all sessions will be recorded and available within 24 hours to replay at your convenience

Will there be handouts or a workbook?

Yes, I will send the materials need for a particular call the day before the call so you can print them and have them ready to participate. 

What if I have questions during the program?

Once registration is confirmed, you will be added to the program’s private Facebook group.  You can post your questions there, where I will answer them same day.  Alternatively, you can send me an email or private Facebook message and I’ll respond within 24 hours. 

I’m interested, but I don’t think I can fit it in my schedule?

I hear you – As a single mom with 2 school-aged boys and running my own business to support them, I’m faced with the same dilemma whenever a growth opportunity arises for me.  But, personal and professional development is really important to me, and I tend to be enrolled in at least 2 programs at any given time…the point is, you find time for what’s important to you.  Money is a relationship – should it be any less important than any other relationship you have?  And let me ask you this as well – what is not having a healthy relationship with your business finances costing you?  Can you afford NOT to take charge and invest in yourself and your business right away?  This program is a very small investment for thousands of dollars worth of business consulting and mentoring.   

Why is the investment so low?  It sounds too good to be true…

This is the first time I’m offering this particular program…it’s in Beta format.  Because of the small class size, you get my full attention and expertise, and you get to contribute to making this program great with your honest feedback and participation before I launch it in the Fall on a much larger scale, for a much higher investment.   

How do I register and make payment?

All you have to do is complete the attached registration form and email it back to me (Linda@visionspire.ca).  Once registration is confirmed, I will send you the program agreement and invoice for payment that you can pay by credit card, e-transfer for cheque according to the payment instructions listed on the invoice. 

Why would I choose you?

I’m not your typical tax accountant…just 3 years ago, I was married and had a dream job managing the North American tax function of a large multi-national corporation.  But I knew even more was possible for me…three years ago I asked for a divorce and claimed my freedom.  What happened next was beyond my imagination:  I got divorced, found love that was beyond anything I had experienced before, put myself out of a job (an orchestrated exit), traveled three continents, found soul family all over the world, started a business and published a story all in the span of 24 months.  Beyond my 20 years training and experience as a CPA and tax specialist, I have had the privilege of being trained and certified as a business coach, with particular emphasis on business and marketing strategies to streamline business processes and attain greater profits and cash flow more quickly (they don’t teach you this in accounting degree programs!).  I combine these tools with my intuitive abilities to not only see what’s possible, but to create the action steps to make it a reality more quickly.  Not only do I teach this to my clients, but I use all these tools and practices in my own business, and WOW!  has it ever made a huge impact in my results, and in my way of being.  I am definitely NOT the same person I was 3 years ago, thanks to some great coaching along the way…and I am so appreciative to be able to share these tools and gifts with my clients.

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Weath Creation

Small Business Model for Success – Make Your Profits Flow

wealth-creationAs a small business owner, you wear many hats – one being that of Chief Financial Officer (CFO).  Being the CFO of your business does not necessarily mean being your accountant – in fact, I highly recommend hiring someone to do your bookkeeping and financial reporting for you (i.e., the collecting and reporting of results).  As the CFO of your business, you are instead focused on strategy, planning and operating your business to maximize your profits and cash flow, and your financial value.  You have a big picture vision, so you look at your financial plan, forecasts, budgets and results from 30,000 feet, and analyze those results in context of your overall business objectives and strategies, asking “what if…”  You determine what your results are telling you, and make strategic, financial and operational decisions accordingly.

So, how do you do build a business model that will allow you to maximize your cash flow?

This is step 5 of my 8 Steps to Building Your Road Map to Success – create your strategic operating and financial plan (if you missed the previous steps, click HERE to go to see previous posts).  As a small business owner myself, I like to keep it simple – first by building a profit model that allows you to create fluid and sustainable profits and has these key characteristics:

  • is intuitive, flexible and has flow
  • allows for creativity and innovation
  • is scalable and has multiple layers that allows you to easily and fluidly up-sell, cross-sell and down-sell between the layers of services and packages
  • focuses on 2-3 things that you do really well, and
  • allows you to continuously dip into your well of opportunity, to connect with the people entered your world at various levels and give them the “what’s next”.

Always with your core business purpose and ideal client in mind, the key is to set up your business model and services/packages in a way that allows you to maximize every opportunity to its full potential.  Start with your platinum service level that will bring you top dollar and platinum client, then your entry level service that will allow people to connect with you for little investment, and then fill in the middle with a couple of gold and silver level offers that will engage and create momentum with your clients.

Ultimately, you want to maximize your profits, so when you create your business profits model with the different layers of packages/offers, you’ll need to run the numbers.  This is what gets scary for a lot of people, especially creative types in my experience (as a creative myself – I write poetry and design jewellery for the everyday occasion – I can empathize.  But I also have a very analytical mind that allows me to help bridge the gap for other creatives in building their business models for success.).  But without knowing your numbers –  the cost of inputs (including what your time is worth and overheads), capital requirements, desired profit margins, projected unit sales and break-even points – you may find yourself struggling to make ends meet.

When clients come to me for assistance with their pricing and what to charge, I have found that every one of them has undervalued what their time is worth and how much time the spend developing, marketing and delivering their products and services, leading them to charge to low a price.  This results in lower profits and having to work even harder for the revenues they do collect, leaving them cash and time poor.  With my easy pricing model, I then show them how to quickly determine what their time is worth and how to price each of their packages and services to create maximum value.

This is just one of the things that I will be showing participants at my upcoming workshop on February 29th in Milton.  If you want to know how to easily charge what you’re worth and price your packages and services for maximum value, then you MUST come to the workshop!  Click HERE to secure your spot and get all the details.

 

[button link=”https://www.eventbrite.com/e/workshop-improve-your-business-cash-flow-with-your-4ps-of-success-tickets-21330914339″ type=”big” color=”green” newwindow=”yes”] SECURE MY SPOT AT THE WORKSHOP![/button]

[author] [author_image timthumb=’on’]http://54.82.103.175/wp-content/uploads/2015/10/linda-contact-e1447279259479.jpg[/author_image] [author_info]Linda Spencer is a Creator, Visionary, Business Coach and Savvy Canadian Tax Specialist. Linda believes that NO ONE should have to struggle to create the life of their dreams. This drives her to empower business owners with the knowledge and tools they need to gain insight and clarity into their business strategy and to take inspired action to streamline their processes, improve their cash flows and reduce their stress levels, such that they can more easily create the life of their dreams. With 20 years experience helping businesses with their financial, tax and business plans, managing tax risk and advising on Canadian corporate, personal income tax and sales tax matters, Linda combines her expertise and knowledge with her intuition and creative abilities to arrive at sound tax and business solutions. She is also known for successfully leveraging cross-functional teams and creating efficient processes that translate into tangible business results. Discover how you can create more ease and flow in your business at www.VisionSpire.ca (formerly www.LindaSpencerTaxConsulting.com)[/author_info] [/author]

For Whom Are You Creating?

Think of your business as a road trip (and not the scenic kind – you’re on a mission!).  You identify where you want to go, where you are starting from, who you’re going with, who you’re going to see (or pick up along the way), the fastest route, alternate routes, what you need for your trip, and you start navigating your way to where you want to go, in the most efficient way possible.   In this 8-week series, I help you get clarity with the different steps of creating and navigating your road map to business success.  This is the fourth installment- Understand and clarify your market.

ForWhomAreYouCreating

What would your business be without your clients?  But are your really clear about who your target clients are?  Why is this important?

This is what step 4 of my 8-step blueprint for creating success in your business is all about – getting clear about your market.  You need to identify your target market, understand them (get inside their head) and your competitors. Do your homework and get really crystal clear here – it will drive your marketing plan and almost everything else in your business plan, including how you’re going to fill some of those gaps you identified in Step 3 (if you missed last week’s installment on Gap Analysis or any of the last 3 weeks posts in this series, you can find them HERE [add link]).

Why is niche clarity important?  Well, imagine you’re developing your service offering or product…how much easier do you think it is to develop and market that product/service when you have a clear vision of who you’re developing it for?  Is it easier to speak to and attract the world…or a specific group of people? In honing in on your specific target market, or niche, you’ll want clear answers to these 5 questions:

  • Who are they?
  • Where are they located?
  • What is their biggest challenge that they want solved right away?
  • How does your offering solve that challenge, and what would it mean for your client to have that challenge solved? and
  • Why would they choose your offer over someone else’s? What is your unique selling proposition?

You don’t want a target a niche that is so small that it won’t give you the sales you’re looking for, but at the same time, you don’t want target one that’s so diverse that you get lost in the ocean.

At this point, you’ll also want to know about the arena you’re playing in – information on your competitors, your market potential, and the overall environment that your business is playing in.  These factors could have a significant impact on where and when you decide to play, and the specific business, finance and marketing strategies that you will play with to win the game of business success in that arena.

This is not a quick and easy step to get through, and should be given considerable focus and attention.  Get assistance and feedback from experts, peers and focus groups to help you get clear with your market, market environment and competition.  The best input and feedback I’ve ever received is from not only my business coaches, but the mastermind and business support groups that I participate in.

 

If you would like assistance with clarifying your target market or building your business road map to success, contact me to set up your complimentary Business Clarity Breakthrough Session.

 

PS – Speaking of niche…with my target customer in mind, I’ve been working on a great new line up of workshops and programs for passionate small business owners, to help them master their business cash flows more effectively and efficiently.  Watch for our Events Calendar and MARK YOUR CALENDAR for the next workshop coming up on February 29th (registration opening soon)!

Want exclusive offers and bonuses not available to the general public?  Get on the VIP Invitation List (in fact, the only way to get these special offers IS to be on the VIP Invitation List).  CLICK the image below to JOIN NOW!
VIP List